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We are pleased to announce this years Expo Sponsor as Regus

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Global workspace provider, Regus, has announced the opening of a new centre in Welwyn Garden City. A range of working options will be available including co-working spaces, meeting rooms and day offices. The site will also have a business lounge; a drop-in facility enabling users to remain productive between meetings or on the move. Regus business lounges provide free wifi and refreshments, equipped workspaces and professional administrative assistance. The Welwyn Garden City site, which occupies two floors of a detached building in Shire Park, is ideally placed between London and Cambridge, and within easy reach of the A1(M) and the local railway station. The centre is due to open at the beginning of October.

The company has invested further in Hertfordshire by refurbishing two of its existing centres in the county; Potters Bar High Street and Bishop Square, Hatfield. The work on both sites, due to be completed by the end of September, will introduce co-working space to reflect a more modern way of working. In addition, reception areas, meeting rooms and office spaces will all be given a fresh, modern look.

This investment recognises that Hertfordshire is a prime spot for growth of flexible working. Regus' research shows that 82% of professionals in the South East say their company's senior management support flexible working, and 78% say they are seeing more remote workers in their industry, compared to five years ago. Workers in the county are recognising the benefits of avoiding the commute into London, enabling them to save time and boost productivity. Similarly for companies of all sizes, flexible working options can offer better value for money when compared with traditional, lengthy office leases.

Richard Morris, UK CEO, Regus said: "Hertfordshire is a dynamic county with a record of consistent economic growth well above the national average as well as an outstanding business infrastructure. One of the strengths of the local economy is the diversity of businesses based in the area, including electronics, IT, digital communications, aerospace, computer software, film and media, pharmaceuticals and financial services companies.

"More people are now embracing co-working as an approach which breeds creativity and enables collaboration between like-minded professionals. Our Potters Bar and Hatfield sites have been updated to reflect this trend. This approach is also a cost effective way for companies to provide a flexible hot-desking programme for their employees. We've found our co-working spaces have proved particularly popular with homeworkers who miss the buzz of working in an open office setting, and expect this to be the case in all three of these Hertfordshire centres."

 

 8:00am - 9:30am  Breakfast networking with Elizabeth Mary Hancock Longman Suite  book here
 10:15am - 10:45am      Seminar: - Understand; Making Tax Digital, Cloud Accounting & Cyber Security with MHA Macintyre Hudson Dickinson Suite
 no booking required
 10:45am - 11:30am  Time to look around the exhibit hall Apsley Suite  no booking required
 11:30am - 12:30pm  Speed networking with Business Buzz Longman Suite  book here
 12:30pm - 1:00pm  Seminar: Have better conversations and stop wasting time with The Solution Focus Dickinson Suite  no booking required
 1:00pm - 2:00pm  Time to look around the exhibit hall Apsley Suite  no booking required
 2:00pm - 2:30pm  Seminar: Dare to be Different... with Steve Clarke Dickinson Suite  no booking required
 3:00 pm   Event closes    

A business exhibition is a great way to get your business out there under the noses of the right people. Successful business exhibitions attract lots of potential contacts for you, and just as important, can bring you an increase in customers.

Having a stall at a business exhibition can be quite costly, so it’s very important that you maximise the opportunity to get the best return on investment. Here’s some advice for getting your business noticed….

 1. Prepare yourself. Manning a stall at a business exhibition is a lot of fun but can be very tiring. Make sure you have some snacks and drinks to keep you going, and rehearse your sales dialogue in advance so you don’t trip over your words. You only have a short time to grab an attendee’s attention so you need to be on the ball as much as possible. Keep yourself from getting over-tired as a fresh smile goes a long way.

2. Make a visual impact. Exhibition stands are a must, and a nice tablecloth will hide a multitude of sins down below. Bright banners with large lettering are better than busy, cluttered ones as they can be seen from further away. Leave plenty of time to get them printed to avoid last minute panics. Check out the furniture that the exhibition venue is supplying in advance – sometimes it can be a bit dull and uninspiring. If you really want to make a stylish impression you can hire some furniture from a company such as Rio Lounge .

3. Take business cards and hand-outs. Attendees will have a lot of stalls to get round and having business cards and promotional leaflets available will enable them to remember you later. Have a big jar or bowl on your table so attendees can drop their business cards in and you instantly have a stash of interested people to contact later. Encourage attendees to leave you their email address with the lure of details of an exclusive exhibition offer. Aim to build up your marketing database as much as possible.

4. Do free consultations. If you have a business that can give advice about your industry, then encourage attendees to book a short one-to-one with one of your knowledgeable employees and you’ll have a steady stream of people coming to visit you. Use this free consultation to showcase your company’s expertise, and you have a great chance of winning business. It also makes your stall look really popular! Word of mouth is a powerful tool at business exhibitions.

5. Give stuff away for free – do not underestimate the lure of freebies. Have a nice range of branded promotional items and you’ll have attendees seeking out your stand.  Pens are a good economical choice that will be appreciated and used, and promotional items like T-shirts and bags have a high visual impact on the day. The best freebies of all are of the edible kind – a huge bowl of (wrapped) sweets attract even the most professional of professionals in droves. Make your sweet offering bigger and more colourful than the stalls around you and you are on to a winner!

If you’re not convinced about business exhibitions, then check out this article from Marketing Donut about the benefits of exhibiting.

Business exhibitions are a great opportunity for the right business – just get out there are try! Good luck. 

 
 

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The Hertfordshire Business Expo July 2016

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