Creating Powerful Marketing with your Authentic Business Voice

Creating Powerful Marketing with your Authentic Business Voice with Claire Boyles - www.success-matters.com 

10:30 am - 11:00 am

What would it be like if your marketing:

  • Delivered more of the business results you're working hard to achieve?
  • Attracted more qualified leads?
  • Made it x10 times easier to convert leads into sales?
  • Saved your business time and money?

In this interactive workshop Claire will give you insight into identifying which things are most important to your customers about your business. You will learn how to communicate the value that your business provides, creating positive emotional connection with potential customers, and how to utilize this to create more meaningful, profitable long term business relationships. You will also understand how to recruit people who will refer customers to you; bringing you a steady stream of the people who are actively looking for what your business sells, day in and day out.

This workshop will give you confidence in your business communications and marketing, empowering you to integrate your business brand into all that you do. An authentic business voice helps you communicate about your business more powerfully, no matter what form your marketing takes; networking, social media, blog writing, product pamphlets, flyers, posters, advertising, videos, or writing your own website copy.

Discovering your authentic business voice is vital in creating powerful marketing and sales. When you can show in your marketing that you understand your customers problems and needs, that you are someone they would enjoy doing business with, and at the same time you can generate sales, this is when you hit the "sweet spot" of effective marketing, it is the essence that runs through all successful brands. A clear brand is what distinguishes you from your competitors (who doesn't have competitors?). If your customers have to make a choice between different businesses, a strong brand is the easiest way to sway their decision in your favour. A powerful business voice helps potential customers easily understand that your business is more likely to meet their needs and wants. Knowing how to congruently embed customers needs and wants into all of your marketing gives you better results and more of the ideal customers so you can grow a successful profitable business.

About Claire Boyles

Claire is a professional speaker, trainer, business consultant and coach, she helps people transition from employees to entrepreneurs, so they build profitable businesses doing what they love!

Her passion is to help entrepreneurs and businesses avoid the mistakes that cause 90% of businesses to fail, she is a top online influencer (Ranked 4th in Hertfordshire Power 100) and enjoys connecting people with useful resources.

Claire has specialist knowledge in use of social media in building a brand and has been known as the Twitter Queen of Ireland. Gaining national press coverage, being in the top most tweeted in Ireland in 2010, she has regularly delivered & Tweeting for Business Success seminars for businesses in Ireland and UK since 2009.

Awarded Innovative Marketing Engaging Media Personality of the year in June 2013, judged by David Keene Head of Enterprise Marketing UK & Ire Google, VP of Media Relations Nokia, and Head of Global Digital Marketing KPMG.

In 2012 Claire led and created the social media strategy for one of the UK's largest business shows, with James Caan, Richard Branson and Lord Sugar as keynotes. She's spoken on stage next to best-selling authors including Michael Heppell (How to be Brilliant) and Jim Collins (From Good to Great).

Her background in Human Resource management and insight & experience in business makes her best placed to understand motivations, needs and goals of business owners; her clients reap the benefits of working with a top class business and marketing expert.

Claire runs successful monthly Business Success Matters events connecting business owners with experts and providing networking opportunities. She also hosts the St Albans Business Buzz, an informal business event which facilitates businesses operating in and around St Albans to network with local businesses.

 
 

How to contact us

Phone: 0844 358 5800

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